Soul Wellness Studio is a Greencastle, PA based pilates and yoga studio focused on creating a mindful movement space for women from all walks of life and fitness levels. We had the absolute pleasure of revamping Soul’s website prior to their grand opening, followed by onboarding them for content creation services on a 60 day rotation starting in October. We have loved watching their brand come to life in a beautiful, aesthetic – but most importantly – strategic way.

A Shared Sentiment Amongst Business Owners

We often find that most small businesses share a similar sentiment: digital marketing, content creation, and social media begins to feel like a full time job within itself. Almost all small-medium sized businesses struggle to stay consistent online, but won’t admit it or struggle in silence. That’s why our team at Threefold handles your content strategy, creation, and posting for you so that you can focus on what you do best. Soul Wellness shared a similar sentiment. Simply put: many businesses find it overwhelming and don’t want to touch it with a 10 foot pole.

The good news is, it’s our bread and butter!

The Role of Threefold Branding Co

Our goal at Threefold Branding Co is to help businesses identify their weak points, and develop a unique strategy for each business to get on top – and then eventually ahead in their digital marketing. For Soul Wellness, their pain points included:

• Low brand recognition as a result of being a brand new business
• Selling services that our area is fairly underexposed to, leading to confusion, which hurts sales
• DIY, thrown together social media posts
• Absence of clear brand messaging outlines

In the content creation process, we addressed each of these issues by:

• Address the top tier of the marketing ladder: awareness.
• Educating followers on pilates, yoga, and reformers to take the fear out of trying something new
• Created aesthetically pleasing, branded imagery through consistent photo and video styles
• Outlined and identified necessary messaging outlines, pain points, and objections so that we could create their content with strategy. Because you should NEVER pay a dime for content creation that is created without marketing strategy.

Our content creation collections are built to minimize time investment for our business clients. Instead of you spending hours planning a couple posts that might hit the mark, we spend hours planning 30-90 days worth of strategic, intentional posts, reels, and content. We timeline and build your shoot plan for maximum efficiency, shoot all of your content, and post everything for you.

Imagine sitting back while your social media finally works for you instead of against you, because you get to focus on what you do best, while we worry about keeping up with your online presence.

The Transformation from DIY to Done-For-You

How We Did It

1. Goal Setting & Strategy Implementation
   • We worked one on one with the owner, Laura, to establish goals for the studio’s first 60 days. Much of this addressed general awareness and education given that it was a new business with services new to our area. We applied our market storytelling and sustainable social media growth strategies into their content, and came up with a proposal.
2. Content Creation Proposal
   • We wrote up an in-depth 60 day plan, with a combination of reel and static posts (# of each as requested by Soul). This included the post date, goal of the post, post type, and goal. This was sent over to Laura (owner) for approval/revisions.
3. Proposal > Shoot Plan
   • Our team turned their approved proposal into a full on shoot plan. Timelines, shoot order, task assignments, model sourcing, shot lists, and even arrival and departure times for the Soul team to ensure maximum efficiency.
4. Shoot Day
   • On shoot day, the Soul team and sourced models showed up according to their scheduled windows. Upon completion of their portion, we sent them home to prevent overwhelming/overcrowding so that we could create with maximum efficiency and creativity. Our photographer works with some groups, while our content creator works with others. We created 60 days of content in under 3 hours. Imagine that. 60 days of not worrying about your social media if you can just show up for 3 hours!
5. Post-Production
   • Following the shoot, we sorted all of the footage, and edited them together into fully deliverable reels. All photos were edited in the Soul Wellness custom editing style created to suit their warm high-end brand imagery.
6. Post Scheduling
   • Posts are put into our post scheduler, where they’re sent off for approval by Laura (owner). She can view mock ups of the posts, including the feed preview, captions and hashtags. If she’s pleased, she can approve the post and it’ll automatically be scheduled to post. Nothing more needed! For revisions, she can comment right on the internal thread and ask for revisions. Our post scheduler allows us to map out posts in real time, without needing login access to your accounts whatsoever.

Kind words from Laura,
Owner of Soul Wellness Studio

“Taylor has been amazing to work with. Being a new business owner, Taylor and her team will put you at ease with marketing and content creation. Her flexibility is amazing. Her team always exerts pure professionalism.”

Are you ready to focus on running your business instead of worrying over your online presence? We can help.

Digital marketing is essential—but it’s exhausting and never-ending, and most business owners secretly hate it. That’s why our team handles your content, website, and online marketing every month so you finally have a marketing machine that works while you focus on your business and finally feel in control.